A recent discovery of the work of Joseph Müller-Brockman, a Swiss graphic designer from the 1950’s and the father of grid design and minimal layout, inspired Gallant to re-design the material he has so famously re-shaped with a knife. Müller-Brockmann created a system whereby a designer can create a perfect continual flow of image and text on the page. His language referenced the ‘beautiful’ in the Golden Section, Divine Proportion and Vitruvian Man that in turn refer to the mis-used, even dangerous, scientific language of perfection and purity.